Reem Assad, an investment analyst at Saudi Fransi Capital with over eight years of experience in investment management, was one of the first in 2008 to initiate the elimination of male staff from the female intimate clothing sector.

http://power500.arabianbusiness.com/power-500-2012/photos/dummy-industry/2012/jun/7/253044/#3-reem-asaad-according-to-her-blog-reem-asaads-key-objective-is-to-promote-and-raise-financial

http://www.saudigazette.com.sa/index.cfm?method=home.regcon&contentid=20120106115058

http://www.timesofummah.com/2012/01/06/reem-assad-hero-of-saudi-women/

http://www.npr.org/2012/01/05/144751633/saudi-decree-bans-men-from-selling-lingerie